INGENIOUS
MOTION

INGENIOUS
MOTION

INGENIOUS
MOTION

Engineered with agility

Engineered with agility

Engineered with agility

SNR is entering a new phase in the way we express the brand.

Explore the thinking, principles and resources supporting this evolution.

SNR is entering a new phase in the way we express the brand.

Explore the thinking, principles and resources supporting this evolution.

SNR is entering a new phase in the way we express the brand.

Explore the thinking, principles and resources supporting this evolution.

WHY IS SNR EVOLVING?

WHY IS SNR EVOLVING?

Because a strong brand needs to be clear, meaningful, and impactful. This evolution gives SNR a more defined positioning, a more modern expression and a clearer distinction from NTN. It creates a strong identity that reflects NTN Europe's ambitions for the brand, enhances its clarity, impact and visibility. It is necessary to support growth across our markets.

A bolder brand. A stronger brand.

BUILD A STRONGER BRAND

BUILD A STRONGER BRAND

Build a stronger market presence

SNR brand is a key asset, it represents 95% Automotive aftermarket business, 50% Industry, 100% Aerospace.

Sharpen SNR’s identity

SNR is evolving to express more clearly its identity, what it stands for, and what makes it distinct.

Modernise the brand

The new identity gives SNR a more modern, visible, and impactful expression, in line with the company's ambition.

Clarify the difference from NTN

As complementary brands, NTN and SNR enable us to address the diversity of markets, uses and customer expectations more effectively.

Engineered with agility.
Combining boldness and pragmatism, the SNR brand delivers high-quality products and services designed to meet today’s needs and support tomorrow’s challenges.
For your standard ranges and your high-value offerings.
For the core and the unexpected.

SNR, Ingenious Motion


Engineered with agility.
Combining boldness and pragmatism, the SNR brand delivers high-quality products and services designed to meet today’s needs and support tomorrow’s challenges.
For your standard ranges and your high-value offerings.
For the core and the unexpected.

SNR, Ingenious Motion


SNR,

INGENIOUS

MOTION

2 BRANDS
TO MEET CUSTOMER NEEDS

2 BRANDS
TO MEET CUSTOMER NEEDS

With two brands with distinct and complementary positionings, our brand strategy helps us address the diversity of markets, applications and customer needs more effectively.

Audacious & innovative

Immerse yourself in sound

SNR BRAND

SNR BRAND

A compact range of premium bearings designed for everyday industrial applications and of a combination of indispensable products.

Designed for the most challenging applications, enhanced by dedicated labels, innovation and technology to address specific needs.

Reliable & premium

Reliable & premium

NTN BRAND

NTN BRAND

A high-tech product portfolio built on advanced R&D and leading-edge design, engineered for the most demanding technical and quality requirements.

One of the three broadest ranges worldwide, meeting with the highest technical requirements.

Download the brand guide

SNR,

INGENIOUS

MOTION

THE NEW SNR IDENTITY

THE NEW SNR IDENTITY

The new identity makes the SNR brand more modern, more coherent, and more impactful. It gives visual form to what SNR already is: a brand that innovates, that dares, and that designs for the core and the unexpected.

4 VISUAL PILLARS

4 VISUAL PILLARS

COLOURS

TYPOGRAPHY

SHAPES

ICONOGRAPHY

SNR logos
Logo Guidelines
Graphic elements
The new identity will be rolled out progressively, while all new communication materials will already reflect this evolution.
The new identity will be rolled out progressively, while all new communication materials will already reflect this evolution.

FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

Quick answers to the things you’re wondering

Does this evolution change SNR’s positioning?

No. It does not call into question the brand’s fundamentals. Its purpose is to express them more clearly, more consistently and more assertively across communication materials.

How is SNR now expressed across the different Business Units?

SNR is a cross-functional brand across all Business Units, both in its positioning, “Designed for the core and the unexpected”, and in its visual application. It adapts strategically to the specific challenges of each Business Unit, while relying on a shared visual identity framework that ensures a consistent SNR image in all contexts.

Is the logo changing?

The shape of the SNR logo is not changing. However, it is now available only in a monochrome version, either black or white, depending on the background on which it is placed. No other colour is permitted for the logo.

Why was coral added to SNR’s historical colours?

The combination of blue and yellow was becoming repetitive and limiting creative possibilities. Coral brings energy and dynamism to the palette. It is a third-level colour and should be used sparingly, as an accent rather than as a dominant colour.

Does the visual identity vary according to the Business Units or communication materials?

No. The SNR visual identity is based on a set of colours — black, white, blue, yellow, coral and grey — as well as two main shapes: the ellipse and the rectangle. These elements are applied consistently, regardless of the Business Unit or type of communication, in order to highlight the message as effectively as possible.

Is there any impact on NTN’s visual identity?

No. NTN’s visual identity remains unchanged. Communications relating to NTN Europe as a company continue to follow the NTN visual identity guidelines. The commercial brand also retains its own universe and colours.

What about communications featuring both NTN and SNR?

When a communication features both NTN and SNR products, NTN Europe is the entity speaking to present its products.

Can older communication materials still be used?

Older materials may still coexist during the transition period. Materials will be updated progressively over time. However, as soon as a new version becomes available, it must be used. Some highly visible brand materials, such as trade show assets, must no longer be used, so as not to blur the new SNR image. For all new material, usual communication contacts shoud be used.

Who should be contacted in case of doubt or for a new creation?

Employees should contact their designated Communication representative. They will be able to handle the request and propose a solution suited to the need.